For over 40 years, our guiding principal has been to equip you, the modern-day angler from head-to-toe, with the most technologically advanced fly fishing gear and apparel at a price you can afford.
First introduced to the UK market in 1984, when the original range of Lightweight PVC Waders was distributed by the company, our business has grown considerably to include a full range of fly fishing gear. Our aim is to equip the progressive, modern-day angler from head to toe, with affordable, top quality clothing, tackle, and accessories. With the backing of Snowbee International Group, distribution partners have spread to over 30 countries worldwide including New Zealand, Australia, Canada, Russia, Scandinavia and most of Europe.
What makes Snowbee unique is that all the product design and development work, for the entire group, is carried out at the England office. The design team are all keen fly fishermen, with between them, over 125 years of experience in all aspects of our sport – single-handed trout fly fishing, 2-handed salmon Spey fishing, and saltwater fly fishing.
Based in Plymouth, in the far south west of England, we are spoiled for choice in our fly-fishing. A short distance to the north is Dartmoor National Park with thousands of acres of unspoiled moor-land; the peat moor providing miles of gin clear brooks and streams, full of wild brownies, with lightning reactions. Further down the valleys, these streams combine forces to create the rivers Dart, Tamar, and Plym, the latter two bordering the city of Plymouth to the east and west and feed into Plymouth Sound. These mighty rivers and their associated tributaries offer a wealth of salmon & sea-trout fishing. Our moorland streams & rivers also flow into spectacular reservoirs, which together with numerous small Stillwater fisheries, provide unparalleled river & Stillwater fly fishing about us.
The wealth of fly-fishing opportunity and practical experience available to us in the south west of England allows us to trial many requests too, and this helps us give the forward-looking angler exactly what he wants, rather than simply what a manufacturer thinks he may want!
Over 30 years of proven performance and Snowbee continues to grow and now our well-known products are being brought to the United States market.